James Bond Merchandise: Collectibles by Category

James Bond merchandise is licensed product from the 25 EON films, covering figures, vinyl, building sets, replicas, clothing and music, with a smaller pool tied to the unofficial, non-EON Casino Royale (1967) and Never Say Never Again (1983). The pool is wide because the series spans more than 60 years. The first film, Dr. No (1962), was directed by Terence Young and had a $1 million budget, while the most recent, No Time to Die (2021), was directed by Cary Joji Fukunaga and cost $250 million. Dr. No had its UK premiere reported as October 7, 1962 and its US release reported as May 8, 1963. No Time to Die reached UK theaters on September 30, 2021 and US theaters on October 8, 2021, so each era in the EON series left its own props, cars and costumes to copy.

A practical way to shop is to start from the film, not the product type. Pick the movie whose gadget, car or villain you love, then look for pieces that copy it. The James Bond movies hub lists every film, and the James Bond movies in order page shows where each one sits, which helps when a product mentions only a title or an actor.

One caution applies to anything sold as screen used. Genuine props are rare and sell at auction, so most shelf products are replicas, and in my opinion any claim of a worn or used item is a good reason to ask for documents.

The franchise now sits with Amazon. Amazon MGM Studios has creative control of James Bond, and the next film, still untitled, has no announced title or release date. Denis Villeneuve is directing it, so new merchandise tied to that film cannot be matched to a title yet.

James Bond collectibles fall into five categories, figures and vinyl, building sets, vehicles and gadgets, clothing, and music, each best matched to a film with a distinct object. The notes below are editorial suggestions, not rankings of specific products.

Figures and Funko Pop vinyl. Character figures and vinyl suit the villains and henchmen, because their silhouettes are easy to read on a shelf. Jaws, played by Richard Kiel in The Spy Who Loved Me (UK premiere reported as July 20, 1977; US release reported as July 13, 1977), is the steel toothed killer who returns in Moonraker. Francisco Scaramanga, played by Christopher Lee in The Man with the Golden Gun, and Auric Goldfinger, played by Gert Fröbe in Goldfinger, are equally distinctive. If you collect by actor, Sean Connery played Bond in six EON films, Dr. No, From Russia with Love, Goldfinger, Thunderball, You Only Live Twice and Diamonds Are Forever, and in the unofficial, non-EON Never Say Never Again.

LEGO and building sets. Vehicles are the natural subject for a building set, since a car is the part that benefits from being built brick by brick. Goldfinger (directed by Guy Hamilton, UK premiere reported as September 20, 1964; US release December 22, 1964) gave the series its gadget loaded Aston Martin, and it is the car most people picture first. For a newer pick, the Craig era reached Spectre (2015, UK premiere reported as October 26, 2015; US release reported as November 6, 2015), whose Mexico City Day of the Dead opening and octopus ring give plenty of imagery. See the James Bond cars page for the vehicles behind these builds.

Vehicles and gadget replicas. Vehicle and gadget replicas cover items such as the golden bullet, the AMC Hornet X, the fake Fabergé egg and the Walther P99. The golden bullet, engraved with 007, and the AMC Hornet X, famous for the astro spiral jump and preserved at Beaulieu, both come from The Man with the Golden Gun. Octopussy centered on the fake Fabergé egg. Tomorrow Never Dies (1997), directed by Roger Spottiswoode on a $110 million budget, gave Bond the Walther P99 and a driverless BMW. The James Bond gadgets page covers these in detail.

Clothing. James Bond clothing takes its cues from the screen wardrobe of the series, so the easiest route is to pick an actor or a film and look for pieces that echo how Bond dressed in it. Treat any item sold as worn on screen with the same caution as props.

Music and soundtrack releases. Bond soundtrack releases include Skyfall (Original Motion Picture Soundtrack) and The World Is Not Enough. Adele won the Academy Award for Best Original Song for the Skyfall theme on February 24, 2013. See James Bond theme songs and the James Bond soundtrack page for the full lists.

Which category suits whom? A soundtrack or a single figure suits a first purchase, and a car build suits a display piece. Serious collectors play in a separate league at auction: Elon Musk bought the Lotus Esprit submarine car from The Spy Who Loved Me for $989,000 in 2013, according to CNBC. Whatever you choose, watch the film first, because a replica means more once you have seen the set piece behind it. Goldfinger and The Spy Who Loved Me both stream on Amazon Prime Video in the US, UK and Australia, according to JustWatch via TMDB. Start with Goldfinger or The Spy Who Loved Me if you want the two best known car moments.