IT Merchandise: Pennywise Shirts, Figures and Collectibles

IT merchandise is any licensed product drawn from the IT movies: apparel, figures, costumes, posters and prints, and the music. The two films are It (2017) and It Chapter Two (2019), both directed by Andy Muschietti. According to Box Office Mojo, It (2017) earned about $720 million worldwide and It Chapter Two about $473 million, which explains why Pennywise, played by Bill Skarsgård in both films, turns up on so many products. The seven kids of the Losers Club follow close behind.

The Losers Club gives collectors more than one clown to chase. Bill Denbrough, Ben Hanscom, Beverly Marsh, Richie Tozier, Mike Hanlon, Eddie Kaspbrak and Stanley Uris each have their own look, and each is played by a different actor as a child and as an adult. Richie Tozier, for example, is Finn Wolfhard in It (2017) and Bill Hader in It Chapter Two. A product showing the young cast and one showing the adult cast are different items, so the film named on the packaging is worth reading. You can meet each character on the IT characters page and in the Losers Club IT guide.

The label also matters because the story has more than one screen version. HBO's IT: Welcome to Derry is a television series, not a film in this franchise, and products can draw on it as well as on the films. If you want items that match the Muschietti films specifically, look for the film title, the 2017 or 2019 date, or the cast likeness. For the differences between Stephen King's novel and the films, see IT book vs movie.

No single website is the best for IT merch, because no trade source ranks them. The sensible test is licensing: an official studio store, or an established retailer that lists the license holder and the exact film, is a safer buy than an unbranded listing with no product details. Check the return policy, the sizing chart and the shipping region before you pay.

No studio or trade paper publishes a sales ranking for these products, so any list of best sellers is a guess. Shop listings tend to lean toward apparel and Pennywise artwork, which is why a Pennywise shirt or hoodie is the usual starting point. In my opinion, collectors who want something longer lasting tend to move on to figures and prints.

The range sorts into apparel, figures and collectibles, costumes, wall art and music. Each has its own checks to make before buying, and the notes below cover what to look for and which film or series a design most likely comes from.

Apparel is the widest category, and a Pennywise shirt is the standard entry point. Shirts and hoodies usually carry the clown's face, a character portrait or a title graphic. Men's, women's and unisex cuts are common, so check the size chart rather than assuming a fit. Read the design description as well, because a shirt that names the film and year is easy to place, while one that only says IT could come from any version of the story, including the HBO series.

Figures are the category for people who want a Pennywise or a member of the Losers Club on a shelf. Before buying, confirm which film the figure is based on, because the young and adult casts differ, and Richie Tozier from It (2017) is not the same character design as the one from It Chapter Two. Keep the box in good condition if you plan to collect rather than display.

Products for children need more care than most. Both films carry an R certification in the US, a 15 in the UK and MA15+ in Australia, so they are aimed at older audiences. Children's apparel and toys that use the characters are a parent's call, and it is worth checking the product description for age guidance. Items that show only the red balloon, the paper boat or a character's name are gentler than ones showing Pennywise's face.

Costumes are the seasonal category, and Pennywise costumes and masks are the most visible. Check whether a costume is based on the 2017 film, the 2019 film or another version of the story. Replica props exist in the market too, and any item that claims to be a screen used piece should come with documentation from a recognized auction house or studio.

Wall art is the easiest category to get right. Theatrical posters for It (2017) and It Chapter Two are the most direct way to display the films, and art prints give a different take on the same characters. Look at the print size, the paper type and whether the poster is an official release or fan art. Both are legitimate, but they are priced and described differently.

The music is a quieter route into collecting. Benjamin Wallfisch composed both films, and the first film's album is titled It: Original Motion Picture Soundtrack. The IT soundtrack page lists the composer details for each film. Physical editions come and go, so check the format and track list before buying.

Products tied to IT: Welcome to Derry are a separate line from the film items, because the show is an HBO series. It is television, not part of the two films, so it has no film page on the site. If you want only the Muschietti films, check the label for the series logo before you buy.

UK shoppers should check that a store ships to the UK and prices in pounds, as import fees can change the final cost. Sale listings are worth a look, but confirm the item is licensed and not an unbranded copy. Whichever country you are in, the where to watch IT page shows where each film is streaming, and the IT movies hub links to every film and character.